Let’s take a look at the Amazon Influencer Program — which is basically a variation of Amazon’s affiliate program — The program allows influencers of social platforms such as YouTube, Instagram, Twitter, and Facebook, to be able to earn a commission of products sold via an affiliate link. How the Influencer Program differs from the affiliate program is that the influencers are able to select and choose the items in their “affiliate shops through their own custom shop with a vanity URL.
Check out this document obtained by Business Insider which shows the incentives Amazon offers to the influencers that join. Of course, the commissions highly favor Amazon’s own products, according to Business Insider, the largest commissions being 10% on sales of Amazon’s fashion line.
Furniture on Amazon earns 8% commission, while non-Amazon products such as apparel, jewelry, and shoes will earn the influencer 7% — Amazon Fresh purchases and toys provide a 3% commission, and at 1% the lowest commission influencers can earn is on physical video games and consoles. (see more here affiliate program fee schedule).
The Amazon Influencer Program seems to be focused on microinfluencers — this includes influencers with followers in the thousands.
Through Amazon, Influencers can apply however most that have actually signed up have been reached out to by actually Amazon reps that get the influencers signed up. You have probably also noticed ads on Instagram or Facebook about the program.
Is it worth it?
Some Influencers view this program as a side hustle. However, according to Business Insider, the artist Samuel Torres, who counts 54,000 Instagram followers, 12,000 YouTube subscribers, and who recently joined the program stated “It’s just for side money, it’s not something to get rich off….[but] this program really has a potential for big earners.”
Another source of commissions for the Influencers are “bounties,” per Business Insider. This is a flat rate whenever their followers sign up for Amazon services, which includes; Amazon Business ($15), Amazon Fresh or Audible ($5), and Amazon Prime, and Amazon’s Wedding Registry ($3).
Learn more about the Amazon Influencer Program right here.
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